Tire Brands

Falken Gets You Going

Pro Custom & Tire is proud to offer Falken tires to customers in Seneca, SC, Clemson, SC, Anderson, SC, and the surrounding areas. We are one of the leading Falken tire dealers in the area. Our selection of competitively priced tires makes it easy to find the right tire to fit your budget.

Falken — Become a Fanatic

Falken Tire was created as a high-performance brand of Ohtsu Rubber & Tire in 1983. Falken started slow, introducing products gradually, but they started a ripple effect when Falken tires kept winning races in Japan, Falken’s homeland.

Falken has been a brand of high technological capabilities from the very beginning, and Falken expanded into the United States in 1985, quickly followed by U.S. headquarters opening in California in 1991. Now, Falken is a stand-alone brand that focuses on Ultra-High-Performance Products.

Tires You Can Trust

Falken Tire's in-house branding system has been designed to aid the customer by offering crucial material on the brand and numerous product collections. The staff at Falken Tire fully maximizes exposure to potential clients, and they have learned to build upon their successes.

No matter what you drive, Falken has the tire for you. Falken tires have been tested on the road, on the racetrack, and off the road, and they have withstood the test of time. You can choose Falken tires and be confident that you are receiving strength and capability with your new set of tires. It’s time for Falken.

As one of the leading Falken tire dealers in the area, we pride ourselves on our ability to send customers home happy. Visit or call us today to learn more about our selection of Falken tires.

Focus on Your Destination, Not Your Tires

Pro Custom & Tire is proud to offer Milestar tires to customers in Seneca, SC, Clemson, SC, Anderson, SC, and the surrounding areas. Milestar tires are manufactured by the Nankang Rubber Tire Corporation and distributed in North America by Tireco.

Milestar Tires — Safe, Dependable, Performance Value

With Americans driving more than ever, every tire is designed to meet and exceed the demanding needs of today's consumers and vehicles.

Every Milestar tire is designed for a wide range of vehicles and terrains. Milestar tires are made with strong siping to maintain the tire’s durability and tread life. Tire treads are manufactured to be strong, able to withstand changing road conditions with ease.

Rely on Milestar for Miles and Miles

Milestar tires are a registered trademark of Tireco. Since 1970, Tireco has been distributing Milestar tires for passenger, SUV, CUV, UHP, light truck, and medium/heavy truck applications. All Milestar tires are designed and built for quality, performance, and reliability. The manufacturer's tires are widely distributed by North America’s leading tire retailers and distributors.

If you’re unsure about which Milestar tires are right for your driving preferences, visit or call us today to learn more about finding the right Milestar tires for your vehicle.

Why Buy Michelin?

The Michelin Difference

More science inside. More performance on the road. More value per mile.

No one makes tires like Michelin. That’s because Michelin recognizes that you need it all from your tires — safety, a comfortable ride, fuel efficiency, grip and control, toughness, and more. Safe, everyday driving demands it. Many of those performances naturally compete, and increasing one tends to decrease another. That’s not acceptable at Michelin.

It’s why they put more science into their tires, minimizing the trade-offs and maximizing performance. So you can get the signature performance you want most without giving up the others in the process. That’s Michelin Total Performance™. And it’s why you’ll see the same technology that helps them win the most grueling endurance races make its way into their street tires.

Shop Michelin tires with Pro Custom & Tire today.

The Michelin Promise Plan™

Your satisfaction. Michelin's Promise.

We want you to be 100% satisfied with your Michelin passenger or light truck replacement tires so they are backed by the Michelin Promise Plan™.

• 60-Day Satisfaction Guarantee¹
• 3-Year Roadside Assistance²
• Limited Mileage Warranty³

1. Certain conditions and limitations apply. See the Michelin Owner's Manual for complete description and details.
2. This service does not cover the repair or replacement of your tire. Service applies only to motorized passenger and light truck vehicles and specifically excludes trailers, recreational vehicles, commercial vehicles and any vehicle used for farm, ranch, agriculture, racing, or off-road service.
3. Excludes DOT–approved competition tires (e.g., MICHELIN® Pilot® Sport Cup tires) and Original Equipment tires starting with 2018 model year. Mileage warranties vary by tire line. See your tire retailer or click here for more details on specific mileage warranties, including those for split fitments.

Featured Michelin Tire Models

¹ Based on resistance to gravel and severe wear testing compared to the MICHELIN® LTX® M/S2.

¹ Based on internal wet braking tests from 50 MPH using tires in size 235/55R18 on a 2020 Toyota RAV4 where the MICHELIN® CrossClimate®2 tire had an average stopping distance of 142.9 ft against Continental® CrossContact™ LX25 with an average stopping distance of 195.8 ft and the Goodyear® Assurance® WeatherReady® with an average stopping distance of 198.6 ft; and in size 215/55R17 on a 2019 Toyota Camry where the MICHELIN® CrossClimate®2 tire had an average stopping distance of 181.0 ft versus the Bridgestone® Turanza™ QuietTrack™ with an average stopping distance of 216.2 ft and the Continental® PureContact™ LS with an average stopping distance of 227.8 ft. Actual on-road results may vary.

The Future In Motion

At Pro Custom & Tire, we are a proud provider of Continental tires for customers in Seneca, SC, Clemson, SC, Anderson, SC, and the surrounding areas. Customers are bound to find the right tire to fit their budget in our selection of competitively priced Continental tires.

Continental — Driving Leading Tires

Continental has been a leading automotive industry supplier for over 100 years. Continental was founded in 1871 in Hanover, Germany, but merged with other major companies in the German rubber industry in 1928 to form Continental Gummi-Werke AG.

The company is currently one of the five largest automotive suppliers in the world, and Continental ranks third on the Automotive News Europe list of the top 100 global suppliers worldwide. As of 2012, Continental employs approximately 170,000 employees in 46 countries. Continental is one of the European market leaders for passenger, light truck, and industrial tires.

The Future Starts Earlier With Continental

Every product manufactured by Continental is produced with sustainability in mind because Continental believes in being environmentally conscientious. Part of Continental’s corporate strategy is environmental protection, and the company invests in carbon reduction technologies to reduce automobile and industry emissions. Some of their sustainable changes include a state-of-the-art air-conditioning system that reduces pollutants and the reuse of raw materials like natural rubber.

Continental creates intelligent, highly developed technologies for processing, transport, and mobility. A variety of warranties are available for each type of Continental tire, so you will be covered no matter what the road has in store.

As one of the leading Continental tire dealers in the area, we pride ourselves on our ability to send customers home happy. Visit or call us today to learn more about our selection of Continental tires.

Peak Performance

Pro Custom & Tire is proud to offer Goodyear tires to customers in Seneca, SC, Clemson, SC, Anderson, SC, and the surrounding areas. We are one of the leading Goodyear tire dealers in the area. Our selection of competitively priced tires makes it easy to find the right tire to fit your budget.

Goodyear — Innovative and Driven

The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling in Akron, Ohio. That year, the company had only thirteen employees, and they began producing bicycle and carriage tires.

Goodyear supplied Henry Ford with racing tires, and Ford started using Goodyear tires on the Model T in 1908. Goodyear became the world’s largest rubber company by 1926, a mere 28 years after its founding.

Goodyear formed an alliance with Sumitomo Rubber Industries Ltd. in 1999, which reestablished Goodyear as the largest tire manufacturer in the world.

A Fierce Industry Leader

Goodyear’s business philosophy has always been centered on becoming a “market-focused” tire company that provides quality services and products to consumers. Since its foundation, the Goodyear Tire & Rubber Company’s values have been concentrated on one phrase: “Protect Our Good Name.” The company is dedicated to improving tire technology, as well as utilizing new-found knowledge in products that aim to further develop driving excellence.

Whether you drive a sedan or a pickup truck, a sports car or a minivan, Goodyear has the tires to fit your needs. After all, more people ride on Goodyear tires than on any other kind.

If you’re unsure about which Goodyear tires are right for your driving preferences, visit or call us today to learn more about finding the right Goodyear tires for you.

Tires That Go Miles Beyond

At Pro Custom & Tire, we are a proud provider of Pirelli tires for customers in Seneca, SC, Clemson, SC, Anderson, SC, and the surrounding areas. Customers are bound to find the right tire to fit their budget in our selection of competitively priced Pirelli tires.

Pirelli — Premium Tires for All Drivers

Giovanni Battista Pirelli founded Pirelli & Co. in Milan in 1872, and rubber production began within two years. Pirelli began producing bicycle tires in 1890, and the first automobile tire followed in less than a decade. Pirelli automobile tires started winning at the racetrack as soon as they came off the production line. Pirelli expanded its manufacturing plants into other countries over the next two decades including Spain, Great Britain, and Argentina. Pirelli has only continued to expand by opening several other manufacturing plants in other countries.

Pirelli Tire is now the world’s fifth-largest tire manufacturer based on revenue. The company has a presence in more than 160 countries, including 22 manufacturing plants on five different continents, and employs nearly 40,000 people.

Pirelli Means Performance

Pirelli is a leading manufacturer of performance and high-end tires. The company strives to reach some of the highest levels of research and development in the tire industry. Pirelli aims to change the driving experience by pushing the boundaries of tire technology, style, and sustainability and set trends in the tire industry around the world.

Pirelli produces superior tires for customers looking for superior quality because Pirelli believes power is nothing without control.

As one of the leading Pirelli tire dealers in the area, we pride ourselves on our ability to send customers home happy. Visit or call us today to learn more about our selection of Pirelli tires.

Precision Engineering

Pro Custom & Tire is proud to offer Sumitomo tires to customers in Seneca, SC, Clemson, SC, Anderson, SC, and the surrounding areas. We are one of the leading Sumitomo tire dealers in the area. Our selection of competitively priced tires makes finding the right tire to fit your budget easy.

Sumitomo — Driving Excellence

Sumitomo tires are manufactured by the Sumitomo Rubber Industries, Ltd., a subsidiary of the Sumitomo Group, one of the largest tire manufacturers in the world. The Sumitomo Group is a company with an incredibly long and rich history, which began 350 years ago when Masatomo Sumitomo opened a book and medicine shop in Kyoto, and the company has only expanded since its early days.

Sumitomo Rubber Industries, Ltd. traces its foundations back to 1909 when Sumitomo made an investment in Dunlop Japan, an Asian branch of the British company Dunlop Rubber. The company has produced high-quality tires to exacting manufacturing standards ever since.

The Sumitomo Difference Means Quality

Sumitomo has an excellent reputation in the tire industry because of its state-of-the-art construction, precision engineering, and superior quality. With a longstanding status of value, service, and cutting-edge technology, Sumitomo Tire is a premium tire brand that offers a unique combination of quality and value.

The Sumitomo name is only stamped on products of the highest quality available, and tires are no exception. Sumitomo tires provide consumers with the best value without sacrificing durability or control. Sumitomo tires give you a competitive edge.

If you’re unsure about which Sumitomo tires are right for your driving preferences, visit or call us today to learn more about finding the right Sumitomo tires for you.

All or Nothing

Your tire search stops here at Pro Custom & Tire. We carry an extensive stock of Toyo tires for customers in Seneca, SC, Clemson, SC, Anderson, SC, and the surrounding areas. We are the go-to tire supplier in the area because our selection is second to none.

Toyo — Driven to Perform

The Toyo Tire & Rubber Co., Ltd. was established in Japan in 1945. In July of 1966, U.S. operations of Toyo tires began in California. At the same time, the distribution of commercial tires began. Passenger tires soon followed less than a decade later, and then Toyo expanded further in the United States by opening a production facility in Mt. Vernon, Illinois, in 1998.

Production has only increased since then, and Toyo has continued to grow through offering replacement tires for nearly all makes and models of vehicles.

The core value of Toyo Tire is to be a company committed to ensuring safe performance and improving tire stability. Toyo is built on the foundation of a few principles: quality, technical capabilities, and merchandising capabilities. Toyo is constantly looking to improve upon an already excellent product through a set of value-driven actions, including protection, stabilization, delivery, and improvement. The goal of Toyo is to build safer, eco-friendly, longer lasting tires for every driver on the road.

Toyo Tire is committed to producing a tire that is safe and long lasting because Toyo tires are driven to perform.

Our selection of Toyo tires includes tires for many makes and models of vehicles and fits every budget. Visit or call us today to speak with one of our knowledgeable professionals who will help you find the best tires for your vehicle’s needs.